As we have seen over the past few years, social media has taken the world by storm. What started out as a social networking site for people to connect has now evolved into a business tool and inspiration for one woman in particular. Just last year, a woman from the Netherlands has caught quite the attention from media with her newfound love for her Facebook friends. As shown in the photo below, this woman has 152 tattoos of the profile pictures her friends currently use for their Facebook page. The concept of this tattoo is unique to say the least, but it also goes to show the impact that Facebook has on each and every user. Every user experience will vary from another and that is what makes Facebook the broad and popular network that it is today. Take Ross Insurance for example, just a little over a year ago Ross Insurance embarked on a social media journey to better connect with our clients on a personal level while also providing information on a variety of topics that people should know. In just over a year, our fan base has more than tripled on Facebook and continues to pick up in numbers. It’s a great tool that our business has been fortunate enough to grow with which is why we enjoy paying it forward. How do we pay it forward you ask? We help local businesses involved in our Partners Program and utilize our fan base on all of our social networks to help bring them more business. We start by writing informative blogs, creating client videos, and highlight upcoming events and promotions which benefit both the business and our social network followers. For us, Facebook is more than just an online program; it is helping us to open the lines of communication and in turn opening up all kinds of different opportunities. As we continue onward with our social media journey we can’t help but love its positive benefits, but we’ll pass on a trip to the tattoo parlor
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